Effective Date: September 1, 2026

Priceless Brass and Ammo (“Priceless Brass and Ammo,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when using our website and purchasing our products.

This Privacy Policy explains what information we collect, how we use it, how we may share it with service providers, how we protect it, and your choices regarding your personal information.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

1. INFORMATION WE COLLECT

When you visit our website, create an account, place an order, submit a contact form, or otherwise communicate with us, we may collect information that you voluntarily provide.

Depending on how you use our website, this information may include:

• Your first and last name
• Billing address
• Shipping address
• Email address
• Telephone number
• Customer account information
• Login information associated with your account
• Information submitted through contact forms or other forms on our website
• Products purchased
• Order history
• Order amounts and transaction information
• Information necessary to process and fulfill your orders
• Information necessary to communicate with you about your orders or requests

Our website uses WooCommerce and WordPress to provide ecommerce functionality, including shopping carts, checkout, customer accounts, order processing, and order management.

We may also automatically collect limited technical information that is necessary for the operation, security, and troubleshooting of our website. This information may include your IP address, browser type, device type, operating system, referring website, and information about your interaction with our website.

We do not intentionally collect more personal information than is reasonably necessary to operate our website, process orders, communicate with customers, and conduct our business.

2. HOW WE USE YOUR INFORMATION

We use personal information for legitimate business purposes, including to:

• Process and fulfill orders for brass, ammunition, and related products
• Process payments
• Verify and process transactions
• Arrange shipping and delivery
• Maintain customer accounts
• Maintain shopping-cart functionality
• Operate our checkout system
• Communicate with customers regarding orders and purchases
• Respond to customer service inquiries
• Respond to questions and requests submitted through our website
• Provide products and services requested by customers
• Maintain and operate our website
• Maintain website security
• Detect and prevent fraud, abuse, or unauthorized activity
• Maintain business and transaction records
• Handle returns, refunds, cancellations, or other order-related matters
• Comply with applicable federal, state, and local laws and regulations
• Meet applicable tax, accounting, legal, and regulatory obligations

We do not use your personal information for purposes unrelated to our business operations unless permitted or required by applicable law or otherwise authorized by you.

3. WE DO NOT SELL YOUR PERSONAL INFORMATION

Priceless Brass and Ammo does not sell, rent, or trade your personal information to third parties.

We understand that customers expect their personal information to be used to complete their transactions and provide the services they request. We do not sell customer lists or customer information for marketing purposes.

We may, however, share information with trusted third-party service providers when reasonably necessary to operate our business, process transactions, fulfill orders, provide shipping services, maintain our website, process payments, prevent fraud, or comply with legal requirements.

These service providers may include:

• Payment processors
• Shipping and delivery providers
• Website hosting providers
• Ecommerce and website service providers
• Technology and security providers
• Customer service providers
• Other vendors that assist us in operating our business

Information shared with these providers is limited to information reasonably necessary for them to provide their services or fulfill applicable legal obligations.

4. WOOCOMMERCE AND WORDPRESS

Our website uses WordPress and WooCommerce to provide ecommerce functionality.

WooCommerce may process and store information necessary to provide website and ecommerce functions, including:

• Customer accounts
• Shopping carts
• Checkout
• Billing information
• Shipping information
• Order information
• Order history
• Customer communications
• Product purchases
• Transaction-related information

Information associated with an order may be stored in our website’s database so that we can process and fulfill your order, provide customer service, maintain appropriate transaction records, and meet applicable legal, tax, accounting, or regulatory requirements.

We may also use WordPress and WooCommerce-related functionality to maintain website security and prevent unauthorized activity.

5. PAYMENT PROCESSING

Our website may provide customers with several payment options, including:

• Credit or debit card
• ACH
• PayPal

Depending on the payment method selected, payments may be processed through third-party payment providers, including FluidPay and PayPal.

When you make a purchase, payment information may be transmitted to the applicable payment processor for authorization, processing, and completion of the transaction.

Payment processors may collect, process, and retain payment information in accordance with their own privacy policies, security practices, and terms of service.

Where payment information is processed directly by a third-party payment provider, we do not intentionally retain complete payment credentials such as full credit card numbers or other sensitive payment credentials after they have been submitted for processing.

We do not sell or rent customer payment information.

6. FLUIDPAY

We use FluidPay as a merchant/payment processing service for transactions made through our website.

Depending on the payment method and configuration of our payment system, information necessary to process a transaction may be transmitted to FluidPay.

This information may include information such as your name, billing information, transaction information, and payment information necessary to authorize and process the transaction.

FluidPay may process information in accordance with its own privacy policy, terms, and security practices.

We encourage customers to review the applicable privacy information provided by FluidPay for additional information regarding how payment information is processed and protected.

7. PAYPAL

Our website may provide PayPal as a payment option.

If you choose to pay using PayPal, you may be directed to or interact with PayPal’s payment services. Information provided directly to PayPal may be collected and processed by PayPal in accordance with PayPal’s own privacy policy and terms.

We do not control PayPal’s privacy practices and are not responsible for how PayPal independently handles information that you provide directly to PayPal.

8. ACH PAYMENTS

If you choose ACH as your payment method, information necessary to authorize and process the ACH transaction may be transmitted to the applicable payment processor or financial service provider.

We use such information only as reasonably necessary to process and complete your transaction, maintain transaction records, prevent fraud, and comply with applicable legal and regulatory requirements.

We do not sell or rent information associated with ACH transactions.

9. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies and similar technologies that are necessary for the proper operation and functionality of the website.

Cookies may be used for purposes including:

• Maintaining shopping-cart functionality
• Supporting checkout
• Maintaining customer login and account functionality
• Remembering certain website preferences
• Supporting website security
• Preventing fraudulent or unauthorized activity
• Supporting WooCommerce and WordPress functionality

Some third-party services integrated into our website may also use cookies or similar technologies as necessary to provide their services.

We do not currently use Google Analytics, Meta/Facebook tracking, or similar advertising-tracking technologies.

We do not currently use cookies for the purpose of selling or renting customer information to advertisers.

You may be able to control or disable cookies through your web browser. However, disabling certain cookies may cause portions of our website, shopping cart, account system, or checkout process to function improperly.

10. CUSTOMER ACCOUNTS

Customers may have the ability to create an account on our website.

If you create an account, we may store information associated with your account, including:

• Name
• Email address
• Telephone number
• Billing information
• Shipping information
• Order history
• Account preferences
• Other information necessary to provide account functionality

You are responsible for maintaining the confidentiality of your account login information.

If you believe that your account has been accessed or used without authorization, please contact us as soon as possible.

11. ORDER AND TRANSACTION INFORMATION

When you place an order through our website, we may maintain information about the transaction so that we can:

• Process the order
• Fulfill and ship the order
• Communicate with you about the order
• Provide customer service
• Process refunds or other adjustments when applicable
• Maintain accurate business records
• Address disputes
• Prevent fraud
• Comply with applicable laws and regulations

Because Priceless Brass and Ammo sells brass, ammunition, and related products, certain transaction information may need to be retained to satisfy applicable legal, accounting, tax, regulatory, or business recordkeeping requirements.

12. COMMUNICATIONS WITH CUSTOMERS

We may use the contact information you provide to communicate with you regarding:

• Orders and purchases
• Order confirmation
• Payment status
• Shipping and delivery
• Order problems or delays
• Customer service requests
• Questions or inquiries you submit
• Returns, refunds, or other transaction-related matters
• Important information regarding our website or services

We may contact you using the email address, telephone number, or other contact information you provide when reasonably necessary to conduct our business or respond to your requests.

13. MARKETING COMMUNICATIONS

We do not sell your personal information to marketers or third parties.

If we offer optional marketing communications in the future, you will be provided with appropriate choices regarding whether to receive such communications, subject to applicable law.

You may also contact us to request that we stop sending optional marketing communications.

Transactional communications, such as order confirmations, shipping information, payment information, and customer-service communications, may still be sent when necessary to complete or manage your transaction.

14. INFORMATION SECURITY

We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, misuse, or destruction.

We use third-party payment-processing services to facilitate payment transactions.

Although we take reasonable steps to protect information, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

Therefore, we cannot guarantee the absolute security of your information.

15. INFORMATION RETENTION

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

Information may be retained as necessary to:

• Complete and document transactions
• Fulfill orders
• Provide customer service
• Maintain customer accounts
• Maintain business and transaction records
• Process returns or refunds
• Resolve disputes
• Prevent fraud
• Enforce agreements
• Maintain accounting and tax records
• Comply with applicable federal, state, and local laws
• Comply with applicable regulatory requirements

Because our business sells ammunition and other products that may be subject to applicable laws and regulations, certain records may be required to be retained for a specific period of time.

Where we are legally required to retain information, we will retain it for the period required by applicable law.

16. REQUESTS TO DELETE PERSONAL INFORMATION

You may request that Priceless Brass and Ammo delete personal information that we maintain about you.

To make a deletion request, please contact us using the information provided in the “Contact Us” section of this Privacy Policy.

We may need to verify your identity before processing a deletion request.

We will review deletion requests and delete information that we are permitted to delete, subject to applicable legal, regulatory, accounting, tax, fraud-prevention, transaction-recordkeeping, and other legitimate business requirements.

A request for deletion does not necessarily mean that all information can be immediately or permanently deleted.

We may retain information when necessary or required to:

• Complete a transaction
• Fulfill an order
• Maintain required business records
• Comply with tax or accounting requirements
• Comply with applicable laws or regulations
• Prevent fraud or abuse
• Resolve disputes
• Establish, exercise, or defend legal claims
• Meet other legitimate business or legal obligations

Where information must be retained, we will retain it only for as long as reasonably necessary or legally required.

17. THIRD-PARTY SERVICES

Our website may use third-party services that assist us with operating our ecommerce business.

These services may include payment processors, shipping providers, website hosting providers, ecommerce service providers, security providers, and other technology or business service providers.

Third-party providers may process information according to their own privacy policies and terms.

Our website may also contain links to third-party websites or services.

Priceless Brass and Ammo does not control third-party websites and is not responsible for the privacy practices, security, or content of third-party websites or services.

We encourage you to review the privacy policies of third-party services before providing personal information directly to those services.

18. SHIPPING AND DELIVERY

To fulfill an order, we may provide necessary customer information to shipping or delivery providers.

This information may include your name, shipping address, contact information, and information necessary to identify and deliver your order.

Information provided to shipping providers is used for purposes associated with fulfilling and delivering your order.

We do not sell customer shipping information.

19. CHILDREN’S PRIVACY

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13.

Our products, including ammunition, may also be subject to separate age, eligibility, purchasing, and shipping requirements under applicable law.

Customers are responsible for ensuring that they meet all applicable legal requirements before purchasing our products.

If you believe that a child has provided personal information to us, please contact us so that we can take appropriate action.

20. LEGAL AND REGULATORY REQUIREMENTS

Priceless Brass and Ammo may disclose or retain personal information when we reasonably believe that doing so is necessary to:

• Comply with applicable laws, regulations, legal processes, or governmental requests
• Protect the rights, property, or safety of Priceless Brass and Ammo, our customers, or others
• Prevent fraud or other unlawful activity
• Investigate suspected violations of our terms or policies
• Establish, exercise, or defend legal claims
• Comply with applicable requirements relating to the sale, shipment, or distribution of ammunition and other products

Any disclosure will be limited to what we reasonably believe is necessary or legally required.

21. YOUR PRIVACY CHOICES

Depending on applicable law, you may have certain rights concerning your personal information, including the ability to:

• Request information about personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of personal information that we are permitted to delete
• Ask questions about how your information is used
• Request that certain optional communications cease

To exercise any applicable privacy rights, please contact us using the information provided below.

We may need to verify your identity before completing certain requests.

22. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in:

• Our business practices
• Our website
• WooCommerce or other website technology
• Payment processors
• Third-party service providers
• Applicable laws or regulations
• Our privacy practices

When we make changes, we will update the “Effective Date” at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically to remain informed about how we handle personal information.

23. CONTACT US

If you have questions about this Privacy Policy, have concerns about how your information is handled, or wish to request deletion of personal information, please contact us.

Priceless Brass and Ammo

10912 McMullen Loop
Riverview, FL 33569

Phone: (863) 529-3328
Email: PricelessBrass@gmail.com

We will make reasonable efforts to respond to privacy-related inquiries and requests in accordance with applicable law.